![[Shure M97xe cartridge]](../jpg/shure_m97xe_t.jpg)
Product: M97xe MM stereo cartridge
Manufacturer: Shure - USA
Price: from € 80, $ 70
Reviewer: Werner Ogiers - TNT Belgium
Reviewed: June, 2007
Until the demise of the legendary V15 series the M97xe was Shure's second cartridge from the top. Now it is their top. And while it lists for around 120 euros in stores, these cartridges are sold over the internet and at DJ/pro-audio outlets for prices as low as $70 in the USA and €80 in the old world*.
Attractive?
Despite its silly low cost the M97 comes in a mightily impressive package. There's the oversized metal box, containing the cartridge proper as well as all mounting hardware, a screwdriver, a cleaning brush, and even a cardboard two-point alignment protractor with null points at 66 and 121 mm (its center hole was off by at least one millimeter, this of little importance as it only grows tracing distortion with 0.02%).
The cartridge itself looks like the V15's twin brother, the only visible difference being the colour scheme. Being a classic 'true' moving magnet coil inductance and resistance are high at 650 mH and 1550 Ohms, the output is a useful 4.0 mV into 47kOhms and 200-300pF (not too low - noise! - like the 1.6mV Denons, not too high - overload! - like the 7.0mV Regas).
Visual inspection reveals the cartridge to be built to pretty high standards. Cantilever and stylus look good, and the removeable stylus assembly has a tight fit into the housing itself, making the flat-earth practice of super-glueing it quite redundant here.
Classically-Shure is the presence of an integrated stylus guard + damping brush. When employed this pre-swipes dust from the groove (not in my house!), channels off static charges, and damps warp-induced vertical motion. The latter feature also helps cartridge-arm compatibility, as it allows this compliant MM to ride safely in the medium-to-high-mass arms found on older turntables.
A drawback of its construction, however, is that the M97 (just as the V15), looks 'busy', like a collection of small funny parts, with little visual appeal. In other words: it is darn ugly and likely to disfigure any turntable (which are, after all, often objects of beauty).
The joy induced by this Shure's low price and copious packaging evaporates quickly while mounting it into a tonearm. Without threaded mounting holes and a near-total lack of straight edges this cartridge is an utter pain to line up. I persevered, and after two lengthy (and back-breaking) sessions I got it into a Rega RB-300, aligned with the method outlined in my Schon review.
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I like this cartridge, but all the same it is not a universal solution. As can be gleaned from the frequency response plots the tonal balance darkens progressively towards the treble, a bit like a classic Quad preamp with the 'tilt' control down all three notches and a mite of bass boost (yes, I do miss the 34 and 306 I foolishly sold!). The upper bass is full and round, conspicuously present yet tuneful and bouncy. The midrange and treble areas lack some air and definition, but the '97 somehow avoids sounding dull and boring. If anything, the music bursts forth with quite some enthusiasm, and is off a single piece throughout the frequency range. Bad 80ies pressings don't fare very well (most of mine are inherently dull and flat), but older recordings like 50s and 60s jazz go just fine.
The treble, while subdued, is quite pure, undistorted, and unstressed. Sibilance is handled well, troublesome 'S'es being reduced to a soft (dutch) 'ch'. This surely is a friendly-sounding cartridge!
The stereo image is rather narrow, the sounds being clustered within the speakers' inner edges. Depth is nothing special. The first test sample (the one with the bad azimuth and excessive crosstalk) biased sounds a bit to the left of the stage. The second sample with its much better alignment did not. Apart from this they sounded virtually the same.
Swapping the M97xe's stylus for the much more advanced (and expensive!) VN5mr microridge maintains the dark tonal balance (the tilt control now down two notches, and without that bass boost). While undoubtedly more neutral this loses the 'special-effect' bounce of the stock M97 and actually reduces the fun factor on suitable recordings. Sad.
Stereo is wider, with better positioning. The venerable V15's stylus proves itself in being one of the least mechanical-sounding trackers I've ever heard, with treble of exemplary purity and perfect sibilance control. Even ticks and pops are now largely reduced to near-innocence.
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At its lowest price of 80 euro the Shure M97xe is a very attractive cartridge, really, but mostly for those whose tastes, or system, can accommodate its overly warm tonal balance. This seems more restrictive as it really is, since many modern speakers and amplifiers are in my opinion way too harsh, so many a modern system would indeed benefit from a warm-sounding archetypically-analogue pick-up like the Shure. There is a nit as quality control seems to be something to worry about, so better buy one from a reputed dealer who'll stand behind you if you get a duff sample. Apart from this, again, the Shure is a bargain at 80 euro.
At the full price of 120 euro, however, I would also investigate established performers like the Denon DL-110 and DL-160, Goldring 1012, and indeed the Denon DL-103 (for those having a decent MC preamp), while not forgetting the fascinating all-new Ortofon 2m Red.
It may be moot by the time this review appears - I did the actual work in December 06 but never got to writing up this epistle (our second baby arrived) - but the combination of an M97 body with the V15 stylus is borderline competitive with like-priced MCs. This hybrid solution is of potential appeal, with some excellent qualities offset by the relatively dark and airless tonal balance.
( * Incidentally, the same stores sell the Ortofon OMB-10 for as low as €18. Handy for reviving the odd non-enthousiast's record player.)
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© Copyright 2007 Werner Ogiers - www.tnt-audio.com