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Author: Lucio Cadeddu - TNT-Audio Italy
Published: November, 2025
In recent times, we've witnessed a veritable explosion in live concert ticket prices, driven by a phenomenon known as secondary ticketing. Platforms like Viagogo and Stubhub purchase large quantities of tickets in bulk and resell them at inflated prices. A recent case in point is the sale of tickets for the Oasis reunion at Wembley on Stubhub for UKP3,500 (about €4,000) and on Viagogo for UKP4,500 (about €5,000). The artists, who obviously don't earn a cent from these markups, have signed an appeal to the British government to put an end to the excessive power of secondary ticketing platforms by controlling prices.
Among the forty signatories are such notable names as Iron Maiden, Radiohead, Dua Lipa, Mark Knopfler, Robert Smith of The Cure, PJ Harvey, Sam Fender, and New Order. In agreement with several consumer associations, the artists intend to restore social equity in a sector in which the “secondary ticket market favours the interests of touts, whose exploitative practices prevent true fans from accessing concerts, theatrical performances, and sporting events.”
Pricing caps for ticket re-sales won't solve the problem, argues the multinational platform Viagogo, because capping prices has often caused greater harm to consumers, pushing fans to purchase tickets on social media and shady websites, where fraud is rife.
The solution, for Viagogo, is the so-called open ticketing, a real-time connection between the primary sales platforms (i.e., ticket issuers) and resale platforms, similar to what happens with airline fares or hotel prices. Competition from different market players would lead to lower prices.
On this point, I personally express my doubts, because too often, under the guise of competition and lower prices - in all sectors - we have witnessed actual cartel agreements, such as the price plans of telephone companies or energy providers. Are we sure that the free market is truly free?
According to Viagogo, this open ticketing would reduce the influence (or rather, monopoly) of the two largest ticketing companies, namely Live Nation and Ticketmaster.
The truth probably lies somewhere in the middle, in the sense that - even without secondary ticketing - concert prices have skyrocketed for a few years, partly due to the fact that artists now earn more from live performances than from record sales, strangled as they are by the paltry remuneration of streaming services.
The good news is that the UK Department for Culture, Media and Sport (DCMS) is soon expected to officially announce that:
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Copyright © 2025 Lucio Cadeddu - editor@tnt-audio.com - www.tnt-audio.com
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