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Product: Shure M94e, MM
phono cartridge
Manufacturer: Shure
Inc. - USA
Approx. price: 50 Euro/US $
Reviewer: Geoff
Husband
NB. The manufacturer has expressed the wish that anyone reading this review should read all of it, not just the first two paragraphs - as if you would...
Recently I've done three cartridge reviews on TNT. The first two being the Shure V15 and Dynavector DV-20L at around 300 pounds and the Dynavector XV-1 at well over 1000 now I've decided to come down to earth a little and have a look at what is available at the more affordable end of the market. I think it's fair to say that "real hi-fi" cartridges start at around the 50 pounds mark so here we have Shure's M94E at just above that.
Shure's
excellent website has quite a lot of information on it but for the
record the M94E is a moving magnet cartridge with a 4.0 mV output.
The cartridge is also available in P-mount (see photo) for those
unfortunate enough to need one In every other respect the cartridge
is pretty much standard MM stuff and so should be widely compatible
and of course stylus replacements are available just about anywhere.
Having a V15 to hand made an interesting comparison as to exactly
where the savings had been made to get the M94E to a much lower
price. The mounting plate is plastic rather than alloy, the stylus is
elliptical rather than line-contact and the cantilever tube aluminium
rather than Beryllium.
The other major difference being that the
M94E lacks the "dynamic stabiliser" of the V15, though as
it seems slightly less compliant it is less likely to need one. Also
whereas the V15 is quite likely to find it's way onto heavier
'reference' tonearms, the M94E will more likely be used on cheaper
and generally lower mass arms, again lessening the need for any
damping of arm/cartridge resonance.
Otherwise the metal generator
can looks similar and the replacable stylus assembly is a rather
bilious purple - very "nightclub special".
Normally now is the
time for me to bitch about threaded inserts for mounting the
cartridge, but here it would be churlish given the price and of
course the fact that the removable stylus assembly makes accidents
whilst fitting less likely.
So duly installed I set tracking at
the recommended 1.25 grams, put the VTA slightly tail down as most
cartridges prefer, and left the thing in a locked groove overnight. A
quick run of my test record showed an arm cartridge resonance around
10 Hz on my SME IV so I added a touch of
damping. Tracking was good without being spectacular (watch this
space for a new champ soon), though once again no music signal seemed
to give any problems
Next evening I put the first disc on to see
what the M94E could do. Well having just come from a cartridge
costing over 20 times as much (the XV-1) and in comparison to Shure's
own V15 flagship the result was as one would expect - depressing. Why
depressing? Because every reviewer's dream is to find a component
that costs peanuts but outperforms exotics. I know it's a totally
unfair and unlikely proposition but I can't help it
Here I'm not going to compare it
with the XV-1, it would be silly, but a comparison with the V15 is
more relevant.
Both share a similar balance. That is they have a
warm, classically analogue reproduction. The difference is that where
the seismic bass of the V15 sounds fast and snappy, in the M94 it
sounds muddy. The V15 also had an openness and 'air' to rival good
moving coils and a sparkling top end. The M94E just doesn't have that
magic that makes music exciting. Leading edges are blurred,
soundstaging limited and detail retrieval significantly less.
Madonna's "he's" from 'Till
Death Do Us Part' was swallowed whole, and various electronic
noises from the opening of 'Dire Straits' 'MTV' went AWOL.
In its
favour it never sounds strained or pushy, always smooth and laidback,
not something every MM can claim.
So it's rubbish? No! Emphatically
not - and here's why. All the above is in the context of an 8 grand
system fronted by a 3 1/2 grand TT/Arm combo. This is frighteningly
revealing, needs a revealing cartridge. If you put a soft, warm
"budget" cartridge on it it's going to show up its
inevitable limitations cruelly. The miracle is that the V15 costs 300
pounds and manages to sit happily on such a combination.
Some
other cartridges at the M94E's price go the other way. The Goldring
1042 is an example. It is more neutral and overtly detailed, but put
on the Orbe/SME it sounds strained, artificial and "clanky".
What
I'm saying is that sub 100 pound cartridges have no place on a top
front end, any more than a 4000 pound speaker is going to be anything
other than deeply unhappy being driven by a 75 pound transistor amp -
it's simply unrealistic.
So having laid that to
rest, and feeling a little ashamed at giving such a cheap cartridge a
hammering I trotted off to a friends house who's system is much more
in keeping with the M94E's price. His front end is a Rega 2 clone
using the Rega RB250 arm.
Here the little Shure dropped straight
into place. That warm balance countering the slightly harsh "budget"
turntable and amp to produce a very listenable result.
Suddenly
it sounded fresh and lively, boogying along to the music with
scarcely a care in the world. Substituting the V15 gave a little more
detail but little else, all that extra ability (and cost) was largely
wasted. As the turntable was incapable of producing a big expansive
soundstage, fast dramatic basslines or microscopic detail regardless
of cartridge, these extra attributes of the V15 were lost. The change
in character rather took me by surprise, it didn't make the TT sound
hi-end, just made its job easier, sort of "hey! stop trying so
hard, take it easy"
The Goldring on the other hand rather
grated, it just wasn't so easy to live with, and on this front end at
least came second to the M94E.
One pleasant side effect was the
way the Shure handled surface noise. Budget turntables are never
going to produce the near silent surface of a top outfit, but here
the M94E flattered its companion to make the crackles far less
obtrusive.
Shure have been very
clever with the M94E. They have produced a cartridge ideally voiced
for the sort of budget ancillaries it should properly be used with.
They have resisted the temptation to 'reach for the high-end',
something which so often falls flat. It is not a 'high-end' bargain,
that accolade must go to the V15 amongst a very few others, but at
the price Shure have made intelligent and appropriate compromises. If
you own a budget TT, from Rega 3 down, then the M94E could be just
what you are looking for to produce a decent, balanced sound.
If
on the other hand you have a top end turntable and arm then no sub
100 pounds cartridge is going to do anything but hamstring your
turntable. At what price does this payoff come into play? I'm not
sure. Repeating the experiment on a Michell Gyro/RB250 clearly showed
the V15 as the better cartridge.
I'd bet next months wages that
the Gyro/250/V15 would be well ahead of a Gyro/RB300/M94E and
possibly even a Gyro/SME309/M94E, so given a certain competence in
the arm/TT the quality of the cartridge becomes a major limiting
factor. Over the coming 12 months I hope to have a look at several
mid price turntables and when I know the answer for sure I'll let you
all know.
"Finally, once
again, thank you for the great review. Your coverage is thorough and
accurate - a breath of fresh air for a manufacturer!"
Michelle
Kohler - Shure
© Copyright 2000 Geoff Husband - https://www.tnt-audio.com
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